Boston.com’s real estate blog on fee-for-service model
Posted by nithi.vivatrat on June 26, 2009
BostonRealEstateNow, Boston.com’s real estate blog, had this post yesterday discussing the fee-for-service model of real estate. The post specifically mentioned Bill Wendel of Real Estate Cafe, a pioneering fee-for-service brokerage in the Boston area. Bill was also cited in this 2004 WSJ article about differing fee models in real estate.
The BostonRealEstateNow makes these two very good points:
Consumers have three choices:
- Buy and sell on your own.
- Pay a broker per hour; maybe pay for services that don’t lead to a purchase or a sale.
- Pay a broker by commission; pay nothing unless the purchase or sale happens. (There are some hybrid models that give rebates on commissions, but you are still paying commissions.)
And
The fee-for-service model is perfect for a consumer who is self-motivated and interested in doing a lot of his/her own footwork and research.
I made this comment — hopefully it will be approved soon:
Down in the metro DC area, SmithAdams (http://www.smithadams.com) offers consumers a fee-for-service alternative to the commission mode of real estate. Your statement that “The fee-for-service model is perfect for a consumer who is self-motivated and interested in doing a lot of his/her own footwork and research” is spot-on — that is exactly our sweet spot, as is a growing segment of consumers who are uncomfortable with certain aspects of the commission model (such as the potential for conflicts of interest).
You are right that many consumers fear paying hourly — but more and more of them are doing the math and making individual risk/reward calculations that lean towards choosing a fee-for-service model. In a world where the information advantage of the broker over the consumer has eroded significantly, many consumers just want to pay a broker to help them through the transaction — and pay the same way they would pay a lawyer — by the hour, even on a non-contingent basis.
You put it perfectly — the fee-for-service model is just one option that consumers should have — and each consumer can make the choice right for him or her. The commission model will always be a choice for many consumers, but the fee-for-service option should be there for others. Bill Wendel is definitely a pioneer in this area, to the great benefit of Boston area consumers. Thanks for your post!